Digital Transformation is providing OEMs with opportunities to utilise technology that increases the efficiency of their own manufacturing processes, adds functionality to their machines and adds value to the end user through increased connectivity, information and insight into the operation and maintenance of a machine and plant.

In the cover story for this month’s magazine we reflect on our unprecedented collaboration with HP and LIC to distribute Packaging Europe in a digitally printed, multi-version corrugated box. Tim Sykes talks to HP’s experts and thought leaders in brand innovation to explore the ideas that this project touches upon.